The 'Hidden Information' on the mat...

After a bit of Google'ing, we have found what we think may be the one solution to the 35% on the mat. Have a look at http://www.expressindia.com/fullstory.php?newsid=78910. Something about the Siachen Glaciers in India melting due to military activity. The Glaciers have reduced their volume by 35% in the last 20 years